Why Styling Matters

A COHESIVE VISION BRINGS EVERYTHING TOGETHER

A well-styled wedding doesn’t just happen by chance. Without a guiding vision, even the most beautiful elements can feel disjointed. A wedding stylist ensures that every aspect—colour palette, textures, floral choices, stationery, and furniture—works in harmony, making the event feel seamless and thoughtfully designed. To us, styling matters a great deal.
I would argue that you can go a step even further and include your wedding suppliers in this list. As a planner, I truly believe that hand picking your suppliers to ensure that you get a cohesive aesthetic AND experience is incredibly vital. By booking suppliers based on budget and not taking into account their own creative expression in conjunction with the creative expression of your florist, stationer, venue, photographer etc., you could end up with a jumble of creative ideas and input and your wedding will lose all cohesion and aesthetic appeal.

AVOIDING MISMATCHED OR OVERWHELMING DESIGN

With so many sources of inspiration available—Pinterest, Instagram, magazines—it’s easy for couples to fall into the trap of choosing too many ideas that don’t necessarily complement each other.

A stylist curates the design, preventing visual clutter and ensuring a refined and intentional aesthetic.

A stylist is also very good at guiding you in the process to ensure that it is your couple personality that is reflected throughout the wedding design and experience.

REFLECT YOUR UNIQUE STORY

Every couple has a story, and styling is the perfect way to tell it visually.

Whether incorporating cultural influences, personal mementos, or artistic touches, a stylist brings these details to life in a way that feels organic rather than forced. To you, styling matters.

Disclaimer: I am fully aware that there are people who just do not value styling or floral elements at all. And that is okay! There is no right or wrong way to get married. It is entirely up to you. What we want to get across is the fact that styling adds to your day in more ways than just ‘pretty things to look at’.

ENHANCE GUEST EXPERIENCE

Great styling goes beyond visuals—it immerses guests in an atmosphere that feels both welcoming and memorable.

Whether it’s through tactile elements, lighting, or even the way tables are arranged, styling helps create an experience where every detail feels intentional and meaningful.

I have always said, great styling makes you think and feel. It does not always have to make sense to your rational mind. Get into it, wonder why they used what they did or placed it how they placed it. There are no silly questions in art. It is so subjective…that’s what makes it fun!

REDUCE STRESS AND DECISION FATIGUE

Wedding planning involves countless decisions, and it’s easy to feel overwhelmed.

A stylist not only refines the vision but also helps eliminate unnecessary choices, streamlining the process.

With a professional handling the design details, couples can focus on enjoying their engagement rather than stressing over décor.

I myself am a planner and a stylist, and this affords my clients the opportunity to get the best of both worlds during the planning process.

ENSURE FLAWLESS EXECUTION

A stunning wedding design requires more than just good ideas—it needs expert execution.

A stylist ensures that every detail is perfectly placed, from the floral arrangements to the way napkins are folded, allowing couples to fully enjoy their day without worrying about last-minute adjustments.

If you think that these tiny things don’t matter, experience a wedding where décor and aesthetics are an afterthought, and a wedding where it is intentionally curated and then tell me there is not a massive difference in how you feel as you move through the day.